As campaign season heats up to a rolling boil, voters are bombarded on every side by campaign slogans and media chatter. Everybody wants to tell you how to vote. Some people complain when I am transparent about my advice (“Vote Democratic!”), yet they are oblivious to the subtle pressure emanating from newscasters, preachers, and the guy in the next cubicle at work.

Subtle campaign pressure uses tactics that have nothing to do with the real issues. Consider a bumper sticker shaped like a girl’s head with a big hair bow, and the words, “Do we really want a blonde for president?” Of course, such a sticker actually means, “Do we really want a woman for president?” — with an implied no. A man’s hair color (or lack of hair) is hardly fodder for comment. In fact, I wanted to list off a few blond presidents from the past, but presidential hair color is such a non-issue that my research turned up nothing.

Obviously, hair color is not a real election issue. Neither are other fashion statements, such as the wearing of a flag pin (or not). Beyond the trivial non-issues, there lies an entire field of pseudo-issues. These issues seem so compelling that special-interest groups use them to cultivate entire blocks of single-issue voters. Yet, these issues are as empty as hair color and jewelry when it comes to presidential selection.

Consider abortion. Certain candidates are identified as “pro-life” while others are identified as “pro-choice.” Church-goers, in particular, are bombarded with the message that they are not good Christians unless they vote Republican, because Republicans are supposedly “pro-life.”

These labels are nothing but campaign rhetoric. No serious presidential contender wants abortion to be criminalized. Huckabee liked the idea, but he could not even get the endorsement of Pat Robertson. Robertson, widely viewed as a pillar of the Christian right, instead backed “pro-choice” candidate Rudy Giuliani. Robertson’s choice (no pun intended) demonstrates that abortion never was an important issue to the religious right. They just used it to control voters.

Both parties intend to keep abortion legal. The only difference is that the Democrats are honest about it.

Republican officials call themselves “pro-life” and croon about creating “a culture of life,” while they not only keep it legal, but also pass legislation that increases the demand for abortion by impoverishing our nation and cutting programs that enabled poor families to afford another child. If you look at the statistics for various countries, the abortion rate is determined primarily by socioeconomic factors, not legal issues. Then there is the utter hypocrisy of a “pro-life” president presiding over so much killing overseas.

The other big pseudo-issue is gay marriage. Far-right extremists would have us believe that gays are out to destroy traditional marriage. A look at divorce statistics suggests that heterosexuals are dismantling it pretty rapidly without any help.

There is not a dime’s worth of difference between the Democratic and Republican plans concerning gay marriage. Both parties recognize the issue as a big, sticky mess and they tiptoe around it, hoping history will do the work of settling the question.

Voters must not be distracted by these hot-button issues that have no substance behind them. Somehow we have to turn off the chatter, the moralizing and the guilt-laden messages, and instead pay attention to the real issues.

The real issues are those that matter to Americans every day. The issue that most directly impacts all Americans is the economy. We are also intensely interested in resolving the health care crisis and the wars abroad.

Fiscal responsibility is paramount. We need a president who understands how money works. Republicans repeat the mantra of “lower taxes,” but fail to acknowledge that without decreasing spending, tax cuts only increase our national debt. They say the right things (decrease the tax burden, reduce spending, common sense fiscal policy) but they do all the wrong things. Their tax cuts provide no relief for those of us who learn less than $200,000 a year, particularly when you take the tanking economy, wage stagnation, fuel prices and medical inflation into account. They spend our money as if it were burning a hole in their pocket, even while they cut funding for education and other middle-class programs.

If the Democrats win in November, they will plug the leaks in the national pocketbook. One of those leaks is the no-bid contract. Under the Bush administration, no-bid contracts more than doubled in number, with spending increasing 121 percent to $103 billion from 2000 to 2006. No-bid contracts represented over half of federal procurement spending. Is it any surprise that companies like Halliburton enjoyed record profits during this time? It’s time to end no-bid contracts. Let legitimate businesses compete for government contracts. Let capitalism work.

Democrats will also end the Iraq war and bring our troops home. Lives will be saved, and dollars, too. It is disingenuous for McCain to promise lower taxes while he admits he will continue the occupation of Iraq for 100 years or more. Wars must be funded. The debts we are racking up today will eventually come calling. Taxes will be raised, if not for this generation then certainly for the next, to fund the war in Iraq.

But will the Democrats raise our taxes? Republican Party leaders keep saying so, but that does not make it true. Clinton’s plan involves a tax cut for the middle class. Only taxpayers earning more than $250,000 per year will experience any increase.

Obama’s tax plan is similar, providing relief for lower and middle-class taxpayers and senior citizens. The tax cuts are offset by closing loopholes used by the wealthy and increasing the dividends and capital gains rate for the top tax bracket.

We have to stay focused on these issues. The TV media is not helping us do that. When George Stephanopoulos and Charles Gibson moderated the ABC debate in Philadelphia, we learned more about the moderators than we learned about Obama and Clinton. We learned that the moderators think the presidential election is just a grown-up form of “American Idol”, where the judges (that’s voters) will select a president based on popularity, performance and style.

It is time voters set aside the marketing glitz, the non-issues, and the pseudo-issues that occupy the national dialogue. Let’s look at the real issues and elect the person who will address them in ways that boost our economy, restore our international standing and strengthen ordinary Americans.

Jeannie Babb Taylor may be contacted at jeannie@babb.com, or you can leave a public comment on her blog at JeannieBabbTaylor.com.